Job Description

Job Summary

The primary purpose of the Marketing Director role is to lead and oversee the Channel’s marketing efforts. This includes developing and implementing comprehensive marketing strategies aligned with the company's objectives, managing marketing campaigns and projects across various channels, ensuring brand consistency, fostering collaboration with internal and external stakeholders, optimizing marketing technology platforms, conducting market research and analysis, planning and executing events, and direct oversight of the marketing managers and coordinators.

This Marketing Director will stay abreast of industry trends and regulatory changes to drive business growth and success. This role plays a critical role in driving the company's marketing initiatives to achieve business goals and objectives.

Essential Duties and Responsibilities

• Leads the strategic development and implementation of comprehensive marketing plans tailored to the Channel’s objectives, ensuring alignment with overall business goals.
• Directs the creation and management of various marketing campaigns, initiatives, and projects across multiple channels, overseeing their execution from conception to completion.
• Manages day-to-day operations and oversight of direct reports.
• Collaborates closely with channel leaders, sales teams, internal departments, and external partners to develop targeted marketing strategies that effectively support each channel’s lead generation, customer acquisition, and retention efforts.
• Plans and executes events, conferences, and webinars to enhance brand visibility, foster company culture, and drive business growth.
• Leads market research and analysis activities to identify industry trends, consumer preferences, and competitive insights, informing strategic decision-making and campaign optimization.
• Provides leadership and mentorship to the marketing team, fostering a collaborative and high-performance culture that encourages creativity, innovation, and professional development.
• Analyzes campaign efforts for effectiveness, develop new strategies, and present monthly reporting to guide business decisions.
• Stays informed about emerging technologies, industry best practices, and regulatory changes impacting the mortgage industry, proactively integrating relevant insights into marketing strategies and initiatives.
• Manages other key marketing initiatives critical to the Company’s success. Perform additional duties as assigned, contributing to the overall effectiveness and success of the marketing department.

Position Requirements

Education

• Bachelor’s degree in marketing, communication, design, or business-related field or 8 years relevant business experience required.

Experience

• Minimum 8 years marketing experience
• Minimum 2 years of supervisory experience
• Minimum of 6 years of marketing experience in the mortgage industry preferred

Functional/Technical Skills

• Energetic self-starter with a positive attitude
• Organized, detail-oriented, and self-motivated
• Superior oral and written communication skills
• Excellent project management skills and ability to manage multiple projects and priorities simultaneously
• Ability to work hands-on and think creatively when obstacles arise
• Strong reporting and analytic skills
• Ability to manage and negotiate project plans and timeframes
• Strong interpersonal skills and ability to work effectively with executive leadership, internal departments, and external vendors
• Strategic thinker with problem-solving abilities
• Innovative and self-motivated, able to work independently and with a team effectively
• Analytical thinker who can interpret feedback, uncover opportunities, and make recommendations for improvement

Benefits

Our benefits package includes 3 comprehensive Cigna or Kaiser medical plans, dental, and vision insurance. We provide short term and long-term disability insurance, basic life insurance, 401(k), and 11 employer paid holidays. In addition, we offer supplemental benefits to include life insurance, critical illness and accident plans.

Environmental/Physical Demands

Work is typically performed in a standard office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sustain predictable work attendance, communicate with others, frequently required to stand, walk, sit, and use arms, hands and fingers to reach, handle or touch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Pursuant to the Americans with Disabilities Act, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of an employee. The Company reserves the right to amend or modify this document at any time and without notice.

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